The Zimbabwe Tourism Authority (ZTA) Board has announced the appointment of Dr George Munyaradzi Manyaya as the new Chief Executive Officer, with effect from 1 February 2026.
In a statement, the ZTA Board said Dr Manyaya brings strong academic credentials, strategic leadership and extensive multisectoral experience to the national tourism body.
“Dr Manyaya brings strong academic credentials, strategic leadership, and extensive multisectoral experience which will be critical in driving the Authority’s mandate,” said the Board.
Dr Manyaya holds a Doctorate in Business Management, a Master of Science degree in International Relations, a Master’s degree in Strategic Management and Corporate Governance, and a Bachelor’s degree in Business Management.
He also has professional qualifications in Mass Communication, Diplomacy and Regulation.
The Board said his career spans several tourism-enabling sectors, including aviation, transport, telecommunications, energy, mining, banking and the United Nations system, giving him broad insight into tourism development, infrastructure, investment and stakeholder coordination.
A recognised marketing and communications strategist, Dr Manyaya joins ZTA from ZESA Holdings, where he served as General Manager responsible for Marketing, Communications and Stakeholder Relations.
He has served on several boards in both the public and private sectors and is currently the Chairperson of the Zimbabwe National Road Administration (ZINARA).
“At ZINARA, he has led successful rebranding, governance and modernisation initiatives, demonstrating his capacity to drive institutional transformation,” said the Board.
Dr Manyaya has also previously been appointed a Tourism Brand Ambassador and served on the Organising Committee of the 2013 United Nations World Tourism Organisation (UNWTO) General Assembly, which was co-hosted by Zimbabwe and Zambia.
Outlining his mandate, the ZTA Board said Dr Manyaya will be responsible for positioning Zimbabwe as a competitive tourist destination on the global market.
“His mandate includes positioning Zimbabwe as a competitive tourist destination, driving tourism development, enforcing industry standards, generating tourism intelligence, coordinating stakeholders and facilitating sustainable investment for national growth,” the Board said.
The appointment comes as Zimbabwe continues to intensify efforts to grow tourism as a key pillar of economic development and foreign currency generation.
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Story by Jeremiah Gora
